Services
What we advise on, and how each area is delivered.
Eight service areas, each led by partners who have worked in it. Where implementation is needed, we arrange it on whatever platforms the plan calls for, ours or anyone else’s.
Eight areas, in the order a project meets them.
Most engagements combine several. The first conversation is where we tell you which ones your project needs.
01Strategy and growth
Growth strategy, business model review, go-to-market, target market analysis and positioning.
Growth strategy and business model review; Target market analysis and segmentation; Go-to-market planning by chain, region and channel; Positioning and narrative for investors, exchanges and users.
Our partners have set growth strategy for a launch platform, a consumer application and an institutional custody business through two full market cycles. We know which strategies survived them.
02Fundraising and tokenomics
Fundraising strategy, investor scouting, tokenomics design and optimisation, token utility and vesting structures.
Fundraising strategy and round structure; Investor scouting and introductions; Tokenomics design, simulation and optimisation; Token utility and vesting structures.
Team Finance holds the vesting and lock schedules of more than forty thousand projects. We know what a schedule does to a market because we have watched thousands of them play out.
03Business development and partnerships
Partnership strategy, ecosystem introductions to exchanges, market makers and data platforms, and contract review for market making, exchange listings and PR campaigns.
Partnership strategy and target map; Introductions to exchanges, market makers and data platforms; Contract review: market making, listings, PR campaigns; Ecosystem and foundation relationships.
Six years and more than eighty launches have given us working relationships with exchanges, market makers, data platforms and foundations. We put them to work for the client rather than describe them.
04Marketing and visibility
Marketing strategy, KOL and community activation, content and creative production, search visibility and brand review.
Marketing strategy and channel plan; KOL and community activation; Content and creative production; Search visibility and brand review.
We have grown a consumer crypto application to five million downloads and run launch campaigns for more than eighty projects. We know which channels compound and which only cost.
05Product and user experience
Product strategy, UX and UI gap assessment, and feature prioritisation.
Product strategy and roadmap; UX and UI gap assessment against category leaders; Feature prioritisation tied to token and growth goals; Wallet, onboarding and retention flows.
We have shipped consumer and infrastructure products at scale, and we can work alongside the client's engineers where that is useful.
06Infrastructure and technology stack
Token creation, liquidity and staking setup, choice of launch venue, and the full Web3 technology stack, on the client's chosen platforms or ours.
Token creation across twenty-seven chains; Liquidity locking and staking setup; Launchpad build and white-label deployment; Technology stack selection and integration.
Our recommendations do not depend on any particular platform. Where Team Finance or the Launchpad is the right tool, it is available, pre-audited and in continuous operation since 2020. Where it is not, we say so and manage the build with whoever is.
07Exchange and launch
Exchange strategy, launch planning, listing support and post-launch support.
Exchange strategy and listing sequencing; Launch planning and launch-day operations; Listing support and market-maker coordination; Post-launch support and monitoring.
More than eighty launches, on our own venue and on others, have given us the exchange relationships and the launch-day judgement this work requires.
08Quality and security
Quality and security assessment.
Quality assessment of contracts, applications and integrations; Security review coordinated with audit partners; Launch-readiness checklist and sign-off; Incident planning and post-launch monitoring.
Delivered with named audit partners. Our own platforms are held to the same standard and carry audits from CertiK, Hacken, Zokyo and BailSec.
Not sure which areas apply?
That is what the first conversation is for. We will tell you which of these your project needs and which it does not.
Book an intro call